Coatings World staff07.28.20
Croda International Plc announced construction is underway for its North American Headquarters and Innovation Center, scheduled for completion before the end of 2020.
The sustainable facility, located near Princeton NJ, will bring together commercial and technical teams from across its business areas, enabling Croda to further optimize successful collaboration with its key customers based in North America.
The facility has been designed to strengthen employee collaboration, a key component in driving new product innovation, which supports the delivery of Croda’s commitment to being climate, land and people positive by 2030.
It will feature an almost 11,000 square foot, state-of-the-art laboratory space, dedicated to serving Croda’s major markets through the delivery of new technologies as well as customer technical support.
A 2,960 square foot customer experience center is a new enhancement, allowing Croda to provide customers with both on-site training and real-time collaboration with Croda’s technical experts.
“It is our desire to provide each of our industries with new technologies that will improve the consumer experience in maximum capacity,” said David Shannon, senior VP of Croda Inc. “With our new capabilities and assets in the new facility, our goal is to use this space to provide our customers the necessary tools to meet their business objectives, while simultaneously progressing our purpose of delivering smart science to improve lives.”
The facility will support Croda’s goal of being climate, land and people positive by 2030, using renewable energy to target zero carbon emissions and developing new natural ingredients to reduce pollution, make land use more efficient, and promote health and wellbeing across society.
“Our employees are our difference, being the lifeblood and future of our organization. We have chosen a new location where our employees will thrive and create an even stronger North American team,” Shannon said. “It is our vision that this new environment, with innovation and sustainability at the core, will spark new ideas and push the boundaries of our thinking to deliver a positive difference to our customers, the environment and to society, delivering our purpose of providing ‘Smart Science to Improve Lives.'"